We help you build something
that matters.
Whether you’re thinking about opening a coffee shop, taking over a family business or founding a tech startup, our platform offers free self-guided exercises and expert tools to make you a better entrepreneur. So you can sprint, not stumble, on your startup journey—making it all less risky and more successful.
Ben & Derek’s combined achievements:
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Nine-figure startup exits
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Over 1,000 students, 100+ successful entrepreneurs and CEOs mentored
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4 Award-winning classes
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3 Books and 100 articles published
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Public company CEO & CDO
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Princeton professors
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Ben & Derek’s combined achievements: 〰️ Nine-figure startup exits 〰️ Over 1,000 students, 100+ successful entrepreneurs and CEOs mentored 〰️ 4 Award-winning classes 〰️ 3 Books and 100 articles published 〰️ Public company CEO & CDO 〰️ Princeton professors 〰️
OUR WORK HAS BEEN FEATURED BY
WHY WE’RE HERE
Our mission is to help you succeed.
Entrepreneuring is difficult and the journey challenging. You’re facing real decisions: Is my idea viable? How do I find customers and teammates? You need answers to help make good decisions. We’ve been there—multiple times—and we’ve guided thousands of entrepreneurs and students through these exact moments using our award-winning framework of the “Entrepreneurial Journey”. Now, we're making our insights and navigation tools widely available to help you succeed.
HOW IT WORKS
Learn and practice in sprints.
We compressed the world’s best entrepreneurship knowledge—1000s of hours of class materials, expert articles and research on what makes founders truly successful—into easily digestible sprints with actionable exercises you can instantly practice. All sprints are free. (We mean it!)
Step 1
Pick a Sprint
A sprint covers a specific decision point you may face as a founder. You can either pick sprints in order, or start with any one that’s most relevant at this moment.
Step 2
Learn
Each sprint contains researched best practices, expert advice and proven frameworks. Read and/or listen to our content to learn how to better execute your next step.
Step 3
Practice
Every sprint offers specific self-guided exercises for you to work on and complete. They help you put your new learnings into practice immediately.
INVEST IN YOURSELF
Choose the level of support you want.
Free
always will be
Bite-sized Practical Sprints
Master critical insights in minutes, not hours. Use our audio, video, and written expert content for learning on your own schedule.
Personalized Exercises
Use our proven tools to navigate your entrepreneurial journey in any order that’s right for you.
Weekly Coaching Tips
Subscribe here to get free actionable insights from Derek and Ben delivered straight to your inbox. Real experience, zero fluff.
Become a Member
$99/year
For those who want more:
Live Group Office Hours
2 x per month: members get answers to their specific challenges and questions from Ben & Derek.
1:1 calls with Ben or Derek
Book 15 min video coaching at a heavily discounted rate of $90/session.
Private Discord Community
Connect with Ben, Derek and fellow entrepreneurs. Share wins, ask questions to get unstuck, find accountability partners.
Exclusive Webinars & Events
Every month: deep-dive workshops on critical decisions you'll face.
Early Access to new content
Tell us what you’re missing and be first to get our latest tools, frameworks, and insights.
What people are saying about Ben & Derek
WHO WE ARE
We’re leaders in the world of entrepreneurship
We’re Derek Lidow and Ben Lehnert. We’re not motivational speakers. We’re experienced leaders and company builders on a mission to help as many people as possible to be successful entrepreneurs.
Derek went from running a global semiconductor company (NYSE) to founding and selling iSuppli for nine figures. Now he teaches entrepreneurship at Princeton where thousands of students have taken his award-winning classes. He has written three classic books on entrepreneurship and startup leadership and received the “Distinguished Educator Award” from the Academy of Management.
Ben has also built and sold a startup called Wunderlist for nine figures to Microsoft and was the Chief Design Officer at SAP. Now he advises founders and CEOs on how to unlock business value through world-class design and emotional experiences, and teaches Entrepreneurship & Design at Princeton. His award-winning work has been featured in publications around the world.
Together, we have:
Started from zero (multiple times)
Made money, lost money, and made it back again
Weathered every crisis you're about to face
Learned that success is about the journey, not the idea
FAQs
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We are focused on posting a new series of sprints on planning, strategizing, branding and financing your startup. We are aiming to have these ready for you by the end of January.
We are also working on getting our membership events humming as we will be offering our first Office Hours and a live webinar in January.
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Yes it does. The key concept underpinning our work is The Fundamental Principle of Entrepreneurship: Successful entrepreneurs make some group of people so happy that they are gladly given money in return.
Non-profits startups should consider their donors to be their customers and the people who receive their services as their users. This is different from most* for-profits where the customer is the user.
Relative to the Fundamental Principle of Entrepreneurship: non-profit entrepreneurs must make their donors so happy about how they take care of their users that the donors gladly give donations for them to do so.
* Note that the non-profit business model is also the same as an advertising funded business model. Advertisers pay firms like tv stations and entrepreneurs such as influencers to make their viewers happy enough that they gladly engage with their content that features their product or service.
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We are asked all the time: how good is the advice you can get from an AI LLM? We are very aware of what startup advice you can get from AI, we check it constantly because it is changing constantly. The challenge is that the big AI models all give you generic advice based upon what their trainers think.
This is problematic for four reasons:
Generic advice delivers you no competitive advantage, which is death for a startup,
AI models are trained to tell you with answers that you will like. Being a successful entrepreneur always requires someone to transcend what they think they know and want to know.
AI is not cautious with their advice (at least as of now) and in every test we’ve given has told the person to launch their business ASAP, in very specific ways that may not be consistent with what would be best for the individual and their motivations, and in ways that yield no competitive advantage and would therefore not work unless the person never slept.
Everyone’s entrepreneurial journey is unique. The key is to deliver insights into specific issues and challenges each individual is facing at that instant for turning their idea into a reality. No amount of prompting can get a LLM to give someone the specific advice, for the specific situation, based upon the specific characteristics of an entrepreneur and their strengths and weaknesses that require specific mitigations.
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How we help you is architected so that you choose which sessions, in which order are interesting and relevant for you and where you are in your journey.
The specifics of our inputs will therefore be very different depending on the type of business, the novelty of the idea, the nature of existing and potential competitors, among many other factors. And key activities like testing your idea with potential customers apply to almost all types of businesses, irrespective of their technological content.