Your capabilities are defined by your specific motivations, traits and skills. Understanding the inventory of your own motivations, traits and skills helps you understand how you behave and make decisions even under the extreme pressures you will encounter as an entrepreneur. Understanding motivations, traits, and skills also enables you to better help teammates be and others successful in their decision making by understanding on their motivations, traits and skills. With this specific set of knowledge you can understand how to act and share decision making in more complimentary and less stressful ways (our session 8 on Relationship Building will expand on this).

Culture has a direct impact on your productivity and the productivity of everyone that works for you and with you, for better or worse. Many founders are not aware of the importance of culture and therefore let culture develop randomly and inconsistently, resulting in lost profits and higher chances of failure. Savvy founders craft a culture that focuses everyone’s efforts on delivering what the founder feels will be the business’ competitive advantage.