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      <h2 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.8310546875em;mso-line-height-alt:1.8310546875em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">What is leadership?</h2><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><em>by Derek Lidow</em></p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Leadership is an overused term and few people define it the same way. This means that two people talking about leadership are usually talking about two different subjects – so, of course, they disagree.</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;line-height:1.38;margin-top:12pt;margin-bottom:12pt;" class="">I use a definition that is easy to remember and also useful for easily measuring if someone is being successful as a leader.&nbsp;</p><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;line-height:1.38;margin-top:12pt;margin-bottom:12pt;" class=""><strong>“A leader is someone who makes everyone around them feel that they will be successful.”</strong></p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">It is critical for someone aspiring to leadership that they realize that <strong>a leader is something others call you</strong>, it is not something you can call yourself. Inside an organization you can call yourself the boss and if you are the person with the ability to hire and fire people, everyone will agree with you.&nbsp;</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">The leader of a startup does not need to be the boss or CEO of the startup. A great and well known example is Steve Jobs. As soon as Apple was able to raise its first outside capital, Jobs gave the ultimate title of Chairman of the Board of Apple to Mark Markkula, who then hired Mark Scott to be the CEO. Steve Jobs was given the title of Vice Chairman of the Board and Vice President, neither of which meant anything specific. What made Steve Jobs the leader was that it was his <em>vision</em> of how computers could be designed to appeal to novice users. Everyone at Apple sought out Steve Jobs’ input before putting together any projects associated with making personal computers more appealing. It was understood that getting his advice would greatly increase chances of your being successful at Apple.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">As you probably know, Steve Jobs, even though he was Apple’s visionary, was forced out of the company in 1985, and even after leading efforts to design and introduce the first MacIntosh computer to the world. By that time, the people on the MacIntosh design team considered Steve their leader, but the new CEO John Scully and the Board Chair, Mark Markkula no longer felt that Steve Jobs would make them successful in their jobs, so he left. Bosses can fire leaders. Of course, if a boss fires the person with the vision for success and there is nobody with an equally powerful vision of an alternate path to success, then the company will suffer, which is what happened. Nobody after Steve Jobs left had a compelling vision for how Apple’s personal computers could continue being number 1 in the market, and the company nearly went bankrupt before bringing Steve Jobs back.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">If you want to become masterful as a startup leader check out <a href="https://www.theentrepreneurs.io/sprint-library" rel="nofollow" style="color:#1a1c23 !important;">Sprints 7 to 17</a>, and ultimately create your own Personal Leadership Strategy that we help you create as the exercise of <a href="https://www.theentrepreneurs.io/sprints/sprint-17" rel="nofollow" style="color:#1a1c23 !important;">Sprint 17</a>.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">With gratitude,</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Derek and Ben</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><em>P.S. If you like what we’re doing, please consider recommending this newsletter to another person you think would benefit from us. It really helps us build out our free content platform.</em></p>
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      <h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.46484375em;mso-line-height-alt:1.46484375em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:0em;line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><strong>What’s in the works…</strong></h3><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Here’s a quick update on what we’re currently working on:</p><ul data-rte-list="default" style="padding-left:25px;"><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;line-height:1.38;margin-top:12pt;margin-bottom:0pt;" class=""><strong>Next Live Group Office Hours FRIDAY, JAN 30 at 7PM CET / 1PM ET / 10AM PT:</strong> We’re hosting our next members-only office hour tomorrow. If you want to attend, join our membership and RSVP on your members portal.</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;line-height:1.38;margin-top:12pt;margin-bottom:0pt;" class=""><strong>NEW Sprints are coming:</strong> We’re working on new sprints around <em>planning</em>, <em>branding</em> and <em>funding</em>. These will be ready and available in the coming weeks; our members will get early access.</p></li></ul>
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      <h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.46484375em;mso-line-height-alt:1.46484375em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:0em;line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><strong>Join our membership</strong></h3><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">For those who want get 1:1 coaching and guidance from Derek and Ben, join members-only events and become part of a community of fellow entrepreneurs, we offer our $99/year <a href="https://www.theentrepreneurs.io/home#pricing" rel="nofollow" style="color:#1a1c23 !important;">membership program</a>.</p><ul data-rte-list="default" style="padding-left:25px;"><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;line-height:1.38;margin-top:12pt;margin-bottom:0pt;" class=""><strong>Live Group Office Hours:</strong> 2 x per month, members get answers to their specific challenges and questions from Ben &amp; Derek.</p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;line-height:1.38;margin-top:12pt;margin-bottom:0pt;" class=""><strong>1:1 calls with Ben or Derek:</strong> Book 15 min video coaching at a heavily discounted rate of $90/session.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Private Discord Community:</strong> Connect with Ben, Derek and fellow entrepreneurs. Share wins, ask questions to get unstuck, find accountability partners.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;line-height:1.38;margin-top:0pt;margin-bottom:0pt;" class=""><strong>Exclusive Webinars &amp; Events:</strong> Deep-dive workshops on critical decisions you’ll face.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><p style="color:inherit;font-size:.9375em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;line-height:1.38;margin-top:0pt;margin-bottom:12pt;" class=""><strong>Early Access to new content:</strong> Tell us what you’re missing and be first to get our latest tools, frameworks, and insights.</p></li></ul>
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